Whole Foods Market Dadeland

I led a team of designers and approved all signage for Whole Foods Market Dadeland. The project included creating a unique customer experience and mapping out sign placement. All chalk signs were hand-made with Posca paint markers on custom chalkboard fixtures. Concepts for the style guide derived from the overall look and feel of the community. Several displays were dedicated to local vendors like Zak the Baker and Keys Fisheries. The project also included branding for El Bocadillo; an American gastropub inspired by the cultural flavors of Miami.

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