ENG 60 TV SPOT
SPA 60 TV SPOT
DIRECTOR'S CUT
OOH
ONLY SYLVESTER
Putting patients' emotions and experiences before anything, this spot paints an authentic, aspirational picture of patients who discovered they had cancer and how they rose to the challenge knowing they had Sylvester in their corner. Ultimately, the spot showcases their transformation from diagnosis to recovery. A story told cohesively by three patients, line by line and frame by frame, the spot focuses on how the world-class care at Sylvester directly affected their positive outcomes, their experiences of healing, and their ability to get back to their lives and the people they love. Through spoken word and what we see, a common thread is shared throughout — the core idea of Only Sylvester — depicting the level of compassion and care not found anywhere else. To express and understand this patient sentiment, consider the line "Sylvester is the only choice, because I have so much to live for."
