Academic-Based Medicine Explainer Video

The Academic-Medicine explainer video differentiates UHealth as an academic-based health system from its South Florida competitors (it's the only one in the region) and explains why seeking care at an academic-based health system is important. The video direction is consumer-friendly, simple, not too clinical, and easy to follow and understand. I illustrated the stills on adobe illustrator and art directed the storyboard, motion graphics, voice over and script.