With over 15 years of experience spanning creative direction, art direction, broadcast, strategy and design, I offer extensive expertise as a Senior Art Director. Notably, at Niido Powered by Airbnb, I led the branding of a pioneering Airbnb hotel and multi-family building concept, defining its visual identity. As the Regional Art Director at Whole Foods Market Florida, I oversaw a team of 30 creatives, fostering a culture of excellence and mentoring over 50 graphic designers. My skills encompass branding, identity development, team leadership, muralism, fine artistry, and crafting digital and physical customer experiences. With a client roster including Amazon, Miami Dolphins, UHealth, University of Miami, and Airbnb, I consistently deliver innovative solutions and drive creative narratives across diverse platforms.